BOCA RATON, Fla. -They're ubiquitous mainstays of every presidential campaign: Candidate slogans are plastered everywhere this year, on billboards, buttons, bus boards and even beer koozies.

President Obama and Republican nominee Mitt Romney have spent millions developing and promoting thematic, one-line distillations of their political brands. Obama is running on "Forward," Romney on "Believe in America." Both have hoped to inspire supporters and generate a little buzz.

At campaign rallies across the country, ABC News has been asking voters whether they can identify the slogans, and what they think about them. Here's a look at some of what we heard - if voters we asked were even able to identify the 2012 slogans at all.